Revitalizing Sun Wah Hong Kong Style BBQ's identity was an honest delight.

Inspired by the magnetic energy of Sun Wah's General Manager Kelly Cheng, I drew inspiration from the vibrant energy of their staff creating a cohesive design centered around their specialty, Peking Duck. The redesigned logo and cohesive color palette bring a fresh, bold, and clean look. I extended this overhaul to the menu, ensuring accessibility for their English-speaking customers. The comprehensive brand standards manual guides consistent representation across diverse mediums, from stationery to a responsive website, embodying the spirit of this family-owned gem in Chicago's Uptown.