Doggie Daycare & Boarding
PROJECT OVERVIEW
Posh Pet Club was launched as a new brand alongside an established dog training business, created to support the client’s expansion into higher-end boarding, grooming, and daycare services.
GOAL
The objective was to establish a distinct identity that felt premium and professional while remaining warm, approachable, and emotionally engaging.
The target audience was urban professionals and high-income pet owners who expect elevated service and trust-driven care. A key challenge was balancing sophistication with playfulness, ensuring the brand felt refined without losing the personality and humanity essential to animal-focused services.
DESIGN SOLUTION
Through close collaboration with the client, I developed a custom logo and serif wordmark rooted in expressive, hand-drawn line art. Subtle variations in stroke weight give the mark a sense of warmth, personality, and craft, helping the brand feel both trustworthy and playful.
The system was extended across multiple lockups, supporting illustrations, color variations, and usage guidelines, with applications spanning storefront signage, a custom interior lightbox, mobile booking, web, social media, and employee uniforms.
