JUKE

Juke Energy Drink is a new high energy drink that is sure to make you move. Created by Gatorade with the goal of increasing their market share in the beverage industry.

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In developing the design for Juke Energy drink, we veered away from Gatorade's well-known design, consciously diverging from the sports-centric focus to instead emphasize movement, dance, and sound. Placing the Gatorade logo discreetly on the back dispels any notion of exclusivity to the sports drink, while the choice of a sleek 12 oz can aligns with industry standard.

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The dynamic 'JUKE' typeface conveys motion, complemented by color-square graphics resembling a musical equalizer. Health facts are highlighted through illustrations showcasing real fruit ingredients and zero calories, catering to health-conscious consumers.

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The carefully curated color palette and flavor names are meant to evoke a sense of coolness. With three distinct flavors, prominently featured at the bottom and indicated by corresponding colors on the can, Juke Energy drink offers a refreshing and health-conscious beverage option.